Magic Mirror | Immersive Experiences | Illogika


Magic Mirror


Technology and scope

Purpose: Create an exclusive experience that allows clients to simulate the in-store experience through their phones, helping to drive engagement and sales.


  • Mobile App Android/PC
  • Programming, ARt & Design
  • Engine: Unreal
  • Softwares: 3DS Max, Marvelous Designer


iLLOGIKA has developed an interactive display for the Samuelsohn’s By Design menswear custom suit creation service. The display is used to visualize the various options and fabrics on a virtual mannequin animated in real-time featuring life-like simulated clothing movement.

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